Full-funnel enrollment marketing for educational institutions. From first click to paid tuition — one team, one contract, one KPI: enrolled students.
If the enrollment target is missed, we work for free until it's hit.
KPIs written into the contract: enrolled students. Not CPL, not impressions.
Ad spend climbs each quarter, but applications stay flat. CPL is chased, CPA is ignored, and no one knows where the money actually goes.
Lead forms get traffic, but 9 of 10 drop off before paying the registration fee. The sharpest leak is at payment — and no one operates that stage.
Teams fly out to inter-island cities, hotels, tents, brochures, MCs, giveaways. What comes back: stacks of paper forms with wrong WhatsApp numbers, dead emails, and prospects who don't remember attending. Big spend, a pipeline that can't actually be followed up.
Figures based on baseline data from 40+ clients served at onboarding.
Each year more institutions enter, acquisition budgets balloon, and the big PTN-BH and tier-1 private universities absorb the majority of applicants. Cost per enrolled student on digital channels rises double-digit annually. Roadshows get more expensive, and less accurate.
The game of acquiring students has changed. It's no longer who shows up loudest at fairs — it's who reads the pipeline most precisely, the per-stage conversion rates, and the real value proposition prospective students actually understand the year they choose a campus.
Not an ad agency, not a strategy consultant. We operate the student acquisition funnel end to end with full accountability to the numbers that matter.
Paid media on Meta, Google, TikTok, and YouTube. Optimised daily against CPA targets, not CPL. Creative tested weekly, audiences rotated on real conversion data.
Personalised WhatsApp and email automation per program. Step-by-step application form support to minimise drop-off at the payment step.
Multi-touch attribution reporting, weekly enrollment forecasts, and budget reallocation recommendations. Your team knows where the next student is coming from before quarter end.
Three interlocking phases. Every phase has a KPI signed upfront and reviewed weekly.
Understand the current funnel before touching anything.
Map the route from prospect to enrolled student.
Daily operations that produce enrollment numbers.
Four engagements, one pattern: KPIs signed at the start, tracked weekly, reported without spin.
12 months. CPA down 31%. 40% budget restructured.
9 months. WhatsApp funnel per program, digital intake at every touchpoint. Application conversion up 28pp.
18 months. 14-touch nurture sequence. Full multi-touch attribution.
6 months. Weekly Meta audience testing. Conversion lifted across the funnel.
No. We own the entire funnel — from ads, nurture, to tuition payment support. The KPI we sign is enrolled students, not clicks or leads.
Typical structure: monthly retainer + performance fee per enrolled student. Exact numbers depend on your scale and enrollment target. We discuss this transparently in the strategy call.
12 months, with an exit clause after the first quarter without penalty. We need at least one full admissions cycle to optimise the funnel.
We work with universities targeting at least 500 new students per year. For smaller scale, a one-off strategy consultation is usually a better fit.
KPIs are written into the contract: number of enrolled and paid students at end of period. If we miss, retainer stops and the team keeps working until target is hit. Quarterly audits with full data access.
No cost, no obligation. Our team will map your current enrollment funnel, identify the biggest leakage point, and walk you through a realistic performance projection.